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NEWS

The Second adMeter 1000 Meeting

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February 10th, 2016, the second adMeter 1000 meeting was held in Bratislava. Attendants were presented with one of the first cross-media panels in the world, data output and software solutions for its processing and planning.

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Sociologists Have Measured the Degree of Life Happiness in the Czech Households.

How many Czech households are happy about their lives? Do families of married couples have more chances of living happy life? And which part of our life is the most stressful? Sociologists have tried to measure the degree of life happiness and its determining factors in a unique long-term survey called Proměny české společnosti (Changes in the Czech Society). The project is a common work of five institutions –Institute of Sociology of the Czech Academy of Sciences,

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More Than 1000 Respondents Involved in the adMeter Project

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Following the year that the agency MEDIAN introduced its unique cross-media project adMeter onto the market, a new development stage was launched. Not only does it measure television and radio ratings using the audio matching technology, but also measures website traffic on mobile phone devices, computers, notebooks and tablets. In addition it also successfully realizes pilot projects of undeclared print audience measurement and outdoor advertising. As of 1st of September the panel has been expanded to 1000 members.

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adMeter 1000

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MEDIAN is holding an event adMeter 1000 where the phenomenon of cross-media research will be presented in different perspectives to its attendants – both agencies and clients.

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Migrants in the Czech Republic

How has the view of the Czech people on migration and problems it brings about changed since April? This topic was surveyed by MEDIAN agency for the Czech Radio and Czech Television exclusively. Position of the Czechs on migrants and its time development, relation to people´s political affiliation and other outcomes are interpreted by Daniel Prokop from MEDIAN in the Studio 24 programme on the Czech Television.

You can watch the programme online on this website (7:37 to 19:52 min):

http://www.ceskatelevize.cz/ivysilani/10101491767-studio-ct24/215411058101105/

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Changes in the Czech Society

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MEDIAN is the co-creator of the survey Changes in the Czech Society, one o the most major academic studies of the Czech society submitted by the Institute of Sociology of the Czech Academy of Sciences, the Masaryk University and the Institute of Economics CERGE-EI.
The research will run for 4 years to November 2015 and 5000 households will participate. All households are financially rewarded.

ČT 1 – STUDIO 6: CHANGES IN THE CZECH SOCIETY

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